Innovative Marketing
Building awareness, creating demand, making your home the star!
According to the latest research, well over 90% of home buyers go online to search before deciding which properties appeal to them. What do they want to see? Pictures. Homes with either no photos or less than stellar photos often receive fewer views and showings. Less showings can lead to less interest, less competition and a lower sales price. Part of our Pre-Launch Game Plan includes staging tips in addition to the best real estate photographer around. Your home will be a stand-out everywhere it's seen.
See Our Pre-Launch Game Plan
Great photography turns into dazzling brochures
Buyers drive around to check out neighborhoods. Lots of showings come from phone calls made in front of the property with a brochure in hand. Our consistently beautiful brochures emphasize key aspects and also serve as a positive reminder of your home to buyers that have seen multiple properties in a day.
Sometimes, night time is the right time.
For the right home, twilight shots really pop!
Buyers can see the property dramatically illuminated and imagine welcoming their guests to future soirees.
Night Photography
refers to the activity of capturing images outdoors at night, between dusk and dawn.
Copywriting matters.
Your home has a compelling story. We tell it.
Just off the kitchen is the impressive beamed great room centered around a rustic gas fireplace. Step out to the splendid screened-in porch overlooking the large fully-fenced rear yard. Upstairs, the dreamy oversized master suite includes a tray ceiling, huge walk-in closet, sitting area and spa-like bath featuring a quartz double-sink vanity, luxurious deep-soaking tub, and extravagant glass-enclosed shower with dual heads. The expansive walk-out lower level offers a large recreation room, powder room, a media room wired for surround sound, a gym with rubber floor, and fifth bedroom with chic full bath. This outstanding residence is ideally located minutes to DC, I-66, Metro, and many popular shops and restaurants.
READ MOREWelcome to 7375 Hunters Oak Court, an elegant stone and stucco-front Lindenwood model colonial backing to trees with a side-load garage and lots of dramatic updates in Springfield's prestigious Westhampton community. From the classy slate-floored front portico to the fully fenced backyard oasis with its huge Trex deck with automatic awning and dual staircases, stylish paver patio and destination firepit area, this almost 5,000 sq. ft. home is awesome! Rich hardwood floors grace the main and upper levels. The reimagined kitchen has stunning tile floors, white cabinetry, JennAir, Kitchen Aid, and Bosch appliances, granite counters and tons of recessed lighting. Next to the kitchen is the extra-wide 2-story family room with a wall of windows bathing the space in natural light.
READ MOREThe uncommon number and size of windows throughout make this residence super welcoming and cheerful. In the refined master suite, there's a sitting area, his and hers closets and the show-stopping exquisitely remodeled master bath. An additional bedroom has an en-suite bath and two others share a Jack & Jill. Downstairs, the huge walk-out lower level takes full advantage of the natural elevation with windows across the entire width of the home. There's an oversized rec room with game area, large fifth bedroom, wine room, full bath and multiple storage options. All this and so much more, plus a wonderful location super-close to Metro, all commuter routes, and two town centers make this an irresistible property.
READ MOREState-of-the-art website. Responsive on all devices.
Buyers love our site for its powerful home search function. They also return often for current market data and high-level info on the buying process. Our web site is also custom designed to work on any platform they're using.
Video is King
Combining imagery, sound, text and movement creates more engagement for your home. There's a 90% chance your buyer is on Instagram, Facebook or YouTube.
YouTube is the second largest search engine. It's owned by Google, so YouTube videos often pop up in Google search results.
Video gives the most realistic look at a home without actually going there. We find that a short fun video gets more notice and inquiries than long over-produced ones. Video rocks!
Social Media
Real estate is about creating relationships and connecting people with homes.
Our full-time Social Media Marketing Department is constantly posting and interacting with community influencers on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest and blogs. Homes we represent reach the right audience and receive more traffic and engagement.
Print Marketing
Even with the rise of digital marketing, print still is more highly trusted and has a longer life-span. People don't get as much mail these days, so quality pieces stand out more. And, we use print media to drive interested buyers to our web sites.
Walk through the home... from home, using 3-D interactive technology
Digital Advertising
While our Social Media Director concentrates on organic reach and sphere, our Marketing Department uses a variety of creative high-tech advertising to aggressively maximize exposure for your home.
Sure, using the latest technology is important, but we get all the "little" details right too. We have a full-time field tech who makes sure our eye-catching directional signs are up and looking good and your brochure box is full. If your home is vacant, she makes regular checks on it.
Communication is our thing. We're easily accessible for your questions and have weekly scheduled progress updates. We consistently network with the top 10% of agents in our area that year after year sell 80% of the homes. Other agents like working with our team. We even keep a list of what their buyers are looking for. Sometimes we can get your home sold with a phone call!
Your Home, Our Marketing... A Winning Combination!
How much is your home worth ?
